A curated, opinionated list of where to pitch for software/SaaS PR.
A curated, opinionated list of where to pitch for software/SaaS PR. This is the media-outlet slice of resources like submit.co — the journalist-driven half. For startup/SaaS/AI directories (Product Hunt, BetaList, Futurepedia, etc.), use the separate directory-submissions skill — different intent, different audience.
The big names. High bar to clear, high payoff when you do. Pitch the specific reporter, not the tip line.
| Outlet | Best for | Tip URL | |--------|---------|---------| | TechCrunch | Funding, product launches, startup news | techcrunch.com/got-a-tip/ | | The Verge | Consumer tech, product reviews, policy | theverge.com/contact | | Wired | Long-form tech, culture, business | wired.com/about/feedback | | Fast Company | Innovation, design, business strategy | fastcompany.com/contact-us | | VentureBeat | AI, enterprise tech, gaming | venturebeat.com/contribute | | Ars Technica | Deep tech, science, policy | arstechnica.com/contact-us | | The Information | Subscription-gated, scoops on tech industry | theinformation.com/about | | Bloomberg / Reuters | Business, finance, big-picture stories | bloomberg.com/feedback | | WSJ Tech | Enterprise, business angle | wsj.com/tips | | NYT Tech | Mainstream tech, culture | nytimes.com/tips |
Lower-profile than the consumer tech outlets but often higher ROI for B2B SaaS.
| Outlet | Best for | Notes | |--------|----------|-------| | SaaStr | B2B SaaS founders, growth, sales | Jason Lemkin's outlet; pitch contributed posts | | First Round Review | Operator-level B2B insights | High bar; original frameworks only | | OpenView | SaaS metrics, PLG, pricing | Often runs research-backed pieces | | Lenny's Newsletter | Product / growth | Subscriber-only; pitch via Lenny directly on X | | Future (a16z) | Tech + culture pieces | Long-form, original thinking required | | Stratechery | Tech strategy analysis | Don't pitch Ben Thompson; engage via responses |
The hottest beat right now. Reporters here are inundated — your angle has to be sharp.
| Outlet | Best for | Notes | |--------|----------|-------| | The Decoder | AI news, fast-turn | Daily AI news cycle | | Import AI (Jack Clark) | Weekly AI newsletter | Pitch research-backed angles | | The Batch (Andrew Ng) | AI industry analysis | Submitted by deeplearning.ai team | | MIT Technology Review | AI policy, capability, ethics | Higher bar, slower cycle | | Hugging Face blog | Open-source AI tools | Contributed posts welcome | | Latent Space | Practitioner-focused AI/ML | Podcast + newsletter |
Where to pitch if your audience is engineers.
| Outlet | Best for | Notes | |--------|----------|-------| | The New Stack | DevTools, infra, cloud-native | Active contributor program | | InfoQ | Enterprise dev, software architecture | Long-form technical pieces | | DEV.to | Self-published, community-driven | Build credibility before pitching | | Hacker Noon | Tech blogging platform | Easy to publish but low signal | | Console | DevTools newsletter | Curated weekly; submit projects | | DevTools FM | Podcast | Pitch as guest |
For pitching the business / marketing angle of your story.
| Outlet | Best for | Notes | |--------|----------|-------| | Inc. | Founder stories, business advice | Contributor program available | | Entrepreneur | Small business, growth | Volume publisher; quality varies | | HBR.org | Original research, frameworks | High bar; long lead time | | MarketingProfs | B2B marketing | Contributor-friendly | | Marketing Brew (Morning Brew) | Daily marketing newsletter | Reporter-driven, pitch directly | | Marketing Land / Search Engine Journal | SEO, SEM, channels | Niche but high-intent audience | | Reforge | Growth, product, retention | Original framework required |
Newsletters are increasingly the most valuable PR placement — small audiences, but high-intent.
| Newsletter | Audience | How to pitch | |-----------|---------|--------------| | Lenny's Newsletter | Product/growth, ~600k readers | DM Lenny on X with sharp angle | | The Pragmatic Engineer (Gergely Orosz) | Software eng leaders | Pitch via email; original engineering insights | | The Generalist (Mario Gabriele) | Tech business analysis | Pitch via email; deep angles | | Stratechery (Ben Thompson) | Tech strategy | Don't pitch; engage in replies | | Newcomer (Eric Newcomer) | Tech business + scoops | Tips welcome via email | | Platformer (Casey Newton) | Tech + policy | Pitch via Substack | | Big Technology (Alex Kantrowitz) | Big Tech analysis | Pitch via Substack | | Not Boring (Packy McCormick) | Tech + culture | Tough to crack; original takes only |
For B2B SaaS:
For AI:
A podcast appearance is often higher leverage than a press hit — longer engagement, evergreen replay, audience trust transfer.
Don't overlook trade press — smaller audience, much higher intent.
| Vertical | Outlets to investigate | |----------|----------------------| | Marketing | Adweek, Marketing Brew, AdAge, Search Engine Land | | Sales | Sales Hacker, Modern Sales Pros | | HR / People Ops | HR Brew, SHRM, HR Dive | | Finance / Fintech | The Block, CoinDesk, Finextra | | Healthcare tech | STAT, MobiHealthNews, Healthcare IT News | | Education tech | EdSurge, EdScoop | | Real estate tech | Inman, The Real Deal | | Legal tech | Above the Law, Law360 | | Climate tech | Heatmap, Canary Media, Latitude Media | | Devtools | The New Stack, InfoQ, DevOps.com |
For your specific vertical: Google "top publications" + "[your industry]" and run the same scoring exercise from journalist-pitching.md.
If your company has a regional angle (HQ location, customer concentration, government contract), local press is underrated.
directory-submissions skill.This list will go stale. Recommended cadence:
Store your live, working version in .agents/media-list.md (per journalist-pitching.md).