Comprehensive list of events to track by business type and context.
Comprehensive list of events to track by business type and context.
| Event Name | Description | Properties | |------------|-------------|------------| | page_view | Page loaded (enhanced) | page_title, page_location, content_group | | scroll_depth | User scrolled to threshold | depth (25, 50, 75, 100) | | outbound_link_clicked | Click to external site | link_url, link_text | | internal_link_clicked | Click within site | link_url, link_text, location | | video_played | Video started | video_id, video_title, duration | | video_completed | Video finished | video_id, video_title, duration |
| Event Name | Description | Properties | |------------|-------------|------------| | cta_clicked | Call to action clicked | button_text, cta_location, page | | form_started | User began form | form_name, form_location | | form_field_completed | Field filled | form_name, field_name | | form_submitted | Form successfully sent | form_name, form_location | | form_error | Form validation failed | form_name, error_type | | resource_downloaded | Asset downloaded | resource_name, resource_type |
| Event Name | Description | Properties | |------------|-------------|------------| | signup_started | Initiated signup | source, page | | signup_completed | Finished signup | method, plan, source | | demo_requested | Demo form submitted | company_size, industry | | contact_submitted | Contact form sent | inquiry_type | | newsletter_subscribed | Email list signup | source, list_name | | trial_started | Free trial began | plan, source |
| Event Name | Description | Properties | |------------|-------------|------------| | signup_completed | Account created | method, referral_source | | onboarding_started | Began onboarding | - | | onboarding_step_completed | Step finished | step_number, step_name | | onboarding_completed | All steps done | steps_completed, time_to_complete | | onboarding_skipped | User skipped onboarding | step_skipped_at | | first_key_action_completed | Aha moment reached | action_type |
| Event Name | Description | Properties | |------------|-------------|------------| | session_started | App session began | session_number | | feature_used | Feature interaction | feature_name, feature_category | | action_completed | Core action done | action_type, count | | content_created | User created content | content_type | | content_edited | User modified content | content_type | | content_deleted | User removed content | content_type | | search_performed | In-app search | query, results_count | | settings_changed | Settings modified | setting_name, new_value | | invite_sent | User invited others | invite_type, count |
| Event Name | Description | Properties | |------------|-------------|------------| | error_occurred | Error experienced | error_type, error_message, page | | help_opened | Help accessed | help_type, page | | support_contacted | Support request made | contact_method, issue_type | | feedback_submitted | User feedback given | feedback_type, rating |
| Event Name | Description | Properties | |------------|-------------|------------| | pricing_viewed | Pricing page seen | source | | plan_selected | Plan chosen | plan_name, billing_cycle | | checkout_started | Began checkout | plan, value | | payment_info_entered | Payment submitted | payment_method | | purchase_completed | Purchase successful | plan, value, currency, transaction_id | | purchase_failed | Purchase failed | error_reason, plan |
| Event Name | Description | Properties | |------------|-------------|------------| | trial_started | Trial began | plan, trial_length | | trial_ended | Trial expired | plan, converted (bool) | | subscription_upgraded | Plan upgraded | from_plan, to_plan, value | | subscription_downgraded | Plan downgraded | from_plan, to_plan | | subscription_cancelled | Cancelled | plan, reason, tenure | | subscription_renewed | Renewed | plan, value | | billing_updated | Payment method changed | - |
| Event Name | Description | Properties | |------------|-------------|------------| | product_viewed | Product page viewed | product_id, product_name, category, price | | product_list_viewed | Category/list viewed | list_name, products[] | | product_searched | Search performed | query, results_count | | product_filtered | Filters applied | filter_type, filter_value | | product_sorted | Sort applied | sort_by, sort_order |
| Event Name | Description | Properties | |------------|-------------|------------| | product_added_to_cart | Item added | product_id, product_name, price, quantity | | product_removed_from_cart | Item removed | product_id, product_name, price, quantity | | cart_viewed | Cart page viewed | cart_value, items_count |
| Event Name | Description | Properties | |------------|-------------|------------| | checkout_started | Checkout began | cart_value, items_count | | checkout_step_completed | Step finished | step_number, step_name | | shipping_info_entered | Address entered | shipping_method | | payment_info_entered | Payment entered | payment_method | | coupon_applied | Coupon used | coupon_code, discount_value | | purchase_completed | Order placed | transaction_id, value, currency, items[] |
| Event Name | Description | Properties | |------------|-------------|------------| | order_confirmed | Confirmation viewed | transaction_id | | refund_requested | Refund initiated | transaction_id, reason | | refund_completed | Refund processed | transaction_id, value | | review_submitted | Product reviewed | product_id, rating |
| Event Name | Description | Properties | |------------|-------------|------------| | team_created | New team/org made | team_size, plan | | team_member_invited | Invite sent | role, invite_method | | team_member_joined | Member accepted | role | | team_member_removed | Member removed | role | | role_changed | Permissions updated | user_id, old_role, new_role |
| Event Name | Description | Properties | |------------|-------------|------------| | integration_viewed | Integration page seen | integration_name | | integration_started | Setup began | integration_name | | integration_connected | Successfully connected | integration_name | | integration_disconnected | Removed integration | integration_name, reason |
| Event Name | Description | Properties | |------------|-------------|------------| | account_created | New account | source, plan | | account_upgraded | Plan upgrade | from_plan, to_plan | | account_churned | Account closed | reason, tenure, mrr_lost | | account_reactivated | Returned customer | previous_tenure, new_plan |
User Context:
user_id: "12345"
user_type: "free" | "trial" | "paid"
account_id: "acct_123"
plan_type: "starter" | "pro" | "enterprise"Session Context:
session_id: "sess_abc"
session_number: 5
page: "/pricing"
referrer: "https://google.com"Campaign Context:
source: "google"
medium: "cpc"
campaign: "spring_sale"
content: "hero_cta"Product Context (E-commerce):
product_id: "SKU123"
product_name: "Product Name"
category: "Category"
price: 99.99
quantity: 1
currency: "USD"Timing:
timestamp: "2024-01-15T10:30:00Z"
time_on_page: 45
session_duration: 300